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Tampilkan postingan dengan label Food reward Fridays. Tampilkan semua postingan
Tampilkan postingan dengan label Food reward Fridays. Tampilkan semua postingan
Jumat, 29 November 2013
Jumat, 09 Agustus 2013
Food Reward Friday
This week's lucky "winner"... cola!
Thirsty yet? Visual cues such as these are used to drive food/beverage seeking and consumption behavior, which are used to drive profits. How does this work? Once you've consumed a rewarding beverage enough times, particularly as a malleable child, your brain comes to associate everything about that beverage with the primary reward you obtained from it (calories, sugar, and caffeine). This is simply Pavlovian/classical conditioning*. Everything associated with that beverage becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the smell of it, the sound of a can popping, and even the physical and social environment it was consumed in-- just like Pavlov's dogs learned to drool at the sound of a bell that was repeatedly paired with food.
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Thirsty yet? Visual cues such as these are used to drive food/beverage seeking and consumption behavior, which are used to drive profits. How does this work? Once you've consumed a rewarding beverage enough times, particularly as a malleable child, your brain comes to associate everything about that beverage with the primary reward you obtained from it (calories, sugar, and caffeine). This is simply Pavlovian/classical conditioning*. Everything associated with that beverage becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the smell of it, the sound of a can popping, and even the physical and social environment it was consumed in-- just like Pavlov's dogs learned to drool at the sound of a bell that was repeatedly paired with food.
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Jumat, 02 Agustus 2013
Jumat, 28 Juni 2013
Jumat, 21 Juni 2013
Food Reward Friday
This week's lucky "winner"... low-carb gluten-free bacon chocolate mocha ice cream cake!!
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Jumat, 14 Juni 2013
Jumat, 07 Juni 2013
Food Reward Friday
This week's "winner" will certainly be the most controversial yet... bacon!!
Bacon is a fatty cut of pork (typically side or back) that has been thinly sliced, cured, then cooked until crispy. This results in a fatty, salty, savory flavor that almost everyone loves. Bacon's extremely high calorie density, saltiness, and savory flavor give it a reward value that competes with chocolate and ice cream. Sometimes it's even used to flavor chocolate and ice cream!
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Jumat, 26 April 2013
Jumat, 19 April 2013
Jumat, 29 Maret 2013
Jumat, 22 Maret 2013
Jumat, 15 Maret 2013
Jumat, 08 Maret 2013
Jumat, 22 Februari 2013
Food Reward Friday
This week, Food Reward Friday is going to be a little bit different. I've received a few e-mails from people who would like to see me write about some of the less obvious examples of food reward-- foods that are less extreme, but much more common, and that nevertheless promote overeating. Let's face it, even though they're funny and they (sometimes) illustrate the principle, most people reading this blog don't eat banana splits very often, much less pizzas made out of hot dogs.
So this week's "winner" is something many of you have in your houses right now, and which was also the subject of an interesting recent study... potato chips!
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So this week's "winner" is something many of you have in your houses right now, and which was also the subject of an interesting recent study... potato chips!
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Jumat, 15 Februari 2013
Jumat, 08 Februari 2013
Food Reward Friday
This week's lucky "winner"... an unnamed hot dog-laden Pizza Hut monstrosity with tempura shrimp and mayonnaise!
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Jumat, 25 Januari 2013
Jumat, 11 Januari 2013
Jumat, 04 Januari 2013
Jumat, 14 Desember 2012
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